Our Story
In 1988, John Carpenter’s “They Live” showed us a world where special glasses revealed hidden messages in advertisements — “OBEY”, “CONSUME”, “STAY ASLEEP”. While the aliens were fiction, the concept of manipulative advertising was all too real.
Fast forward to 2025, and we are surrounded by more sophisticated psychological manipulation than ever before. That’s why we created Unreal — to give everyone their own pair of “digital glasses” powered by AI.
Our mission is simple: help people understand the hidden psychological tricks behind every advertisement they see, empowering them to make more conscious choices.
The Vision
Transparency in advertising
“We envision a world where consumers are equipped with the knowledge to see through manipulative advertising tactics, making informed decisions based on truth rather than psychological manipulation.”
How Unreal Works
Advanced AI technology meets classic film inspiration to reveal advertising manipulation
AI Analysis
GPT-4 Vision analyzes your uploaded ad image, identifying psychological manipulation techniques, color psychology, and persuasion tactics.
Truth Overlay
The image is converted to grayscale and overlaid with bold text revealing the hidden messages and manipulation techniques.
Knowledge Shield
Armed with this knowledge, you can make more informed decisions and resist manipulative advertising tactics.
Ready to See the Truth?
Join thousands of users who are already seeing through advertising manipulation. Your journey to conscious consumption starts here.